One of our clients, leading travel commerce platform Travelport, has just published their Mobile Travel Trends 2019 mega report, featuring the 8 biggest trends that will shape the travel sector next year.
I was delighted to be one of the 13 industry influencers and experts who contributed to the report.
One thing travellers have made clear is that they expect a continuity of experience, wherever and whenever they engage with a travel brand, whether through apps, bots, voice or messaging. And mobile is central to these experiences.
My prediction is that 2019 will be the year when the industry sees massive advancements in Augmented Reality (AR) utilisation. Travelport’s Mobile Travel Trends 2018 report referred to mobile AR applications that help travellers and airlines: checking luggage size requirements and looking into aircrafts. This is a really exciting area that offers an immense amount of potential. The many possible mobile uses include 3D views of hotel rooms, resorts or airports, AR entertainment as well as augmented environments for staff training or aircraft maintenance.
Other travel industry thought leaders believe that the sector will see an increased strategic focus on and investment in areas such as mobile data capture and ancillary sales.
You can read more in depth about all the key 2019 trends by accessing the report in full here.