I regularly write in Flight Global’s Airline Business magazine and was thrilled to contribute with a piece on positive aviation market disruption this month. You can access the full article here or on Flight Global’s website.
In the 90’s the first low cost carriers shook up a complacent air transport industry and relatively recently we have seen further positive disruption in the travel and transportation markets by players such as Uber and Airbnb.
My prediction is that further changes are imminent as today’s app-empowered customer will soon refuse to accept arcane airline rules and outdated legacy solutions.
The key question is: where will the next generation of positive disruption in aviation come from? In my article I share my views as well as those of three senior technology leaders.
In 2018 I’d like to see the aviation industry go from good to great. Operators who want to get ahead of the competition will need to take their customers on a superb digital journey that truly engages and delights to make them look forward to their next trip.
It remains to be seen whether it will be legacy operators or brand new market challengers who will have the vision, courage, as well as, of course, funds to bring about real change and innovation in this sector.
However, the answer to the question as to who will ultimately disrupt the aviation industry is simple: the customer.